About
Smart Strategies and Development (SSD) is an authorized partner of Wyndham Hotels & Resorts and Dedeman Hospitality across Central Asia, Turkey, Azerbaijan and the UAE.
About
Smart Strategies and Development (SSD)
Smart Strategies and Development (SSD) is a dynamically evolving company within the fields of hotel management and investment consultancy. The company is registered in the Astana International Financial Centre (AIFC) and operates in accordance with international standards of corporate governance and the hospitality industry.
SSD is an authorised partner of Wyndham Hotels & Resorts, one of the world's largest international hotel chains. Within the framework of this partnership, the company supports the development of hotel projects under Wyndham brands, ensuring a comprehensive approach: from initial concept and investment attraction to operational management and the enhancement of financial performance.
Our services
What we offer
Operational Management as a Service
SSD provides a fully integrated, turnkey operational infrastructure, including:
- Implementation of international management standards
- Reduction of operational inefficiencies and losses
- Revenue and cost management
- Fast project launch within 3–4 months
- Regular reporting and KPI performance analysis
For hotel and commercial real estate owners, this offers an opportunity to enhance asset performance without establishing their own management structure. SSD takes full responsibility for operational management, quality control, facility operations, and monitoring of key financial indicators.
GOP (Gross Operating Profit) growth of 25–30% within the first year and the achievement of 100% occupancy rates for commercial real estate assets
Sales, Marketing & Commercialization
SSD integrates all commercial channels into a unified performance-driven system:
- Dedicated sales and contracting team
- Online and offline marketing campaigns
- Centralized call center
- Corporate sales and partnership management
- Access to exclusive sales channels
- Promotion through global distribution networks
Many properties lack access to structured sales channels and rely on manual processes. SSD provides professional commercial support that increases demand and maximizes asset profitability. We systematically manage sales, marketing, customer acquisition, and business development to drive sustainable growth.
20–35% growth in RevPAR within 6–12 months and increased occupancy and enhanced attractiveness of commercial real estate assets.
Support Ecosystem (Training + IT)
- Staff training through the VELOR Academy of Hospitality & Service
- Implementation, integration, and support of IT systems (PMS, Back Office)
- Operational audits, standardization, and quality control
- Centralized management reporting
SSD creates a unified digital and management ecosystem that enables the scalable operation of multiple assets without compromising quality, consistency, or control. This approach enhances business transparency and ensures the long-term sustainability of the operational model.
Reduction of operating costs by 10–18% and improved operational efficiency and overall business performance.
Ready to work with us?
Entrust operations to a company with 100+ specialists and international standards. We handle everything — from staff to reputation.